Turning to Technology for Marketing Success

United Stationers, a major distributor of paper and traditional office supplies, has been placing a heavy emphasis on online marketing for the past several years. This may seem like an odd way for a company specializing in paper to go to market, but an article we developed for the company’s bimonthly publication, OfficeLine, explains why.

“The Technology Imperative," shows how effectively using technology and online marketing benefits both United Stationers and its vast network of independent office supply dealers. Technology now enables the buy/sell exchange to happen in real time. Procurement professionals are driven to purchase faster, easier and smarter – all the while pushing suppliers to keep pace.

Dealers can reduce order processing staffs, says, Jim Dodson, president, Save It Now, Indianapolis, IN. “In our case, orders come into our system and are automatically submitted to our supplier, United Stationers. This is all done electronically without having to repeat the process,” he says.

Another dealer, Steve Unruh, president, Bertelson Office Supply, Minneapolis, MN, notes, “In addition, eCommerce lets us track where customers are going on our website, where they are landing and how long they are staying there – or the stickiness factor. This is a powerful tool.”

If you’d like help harnessing the power of the eCommerce and online marketing, give me a call. NM Marketing Communications is offering a FREE web analysis and evaluation.

Our free online analysis includes:

Paid Campaigns -- Provide you with an independent evaluation of your ThomasNet, GlobalSpec, and other marketing programs.

Keyword/SEO Ranking Report -- Determine how well your company website ranks on major search engines and provide you with a search engine optimization (SEO) report.

Overall Web Traffic/Conversion Analysis -- We can determine who your biggest sources for leads are and how much it's costing you per lead/acquisition. We can even set up and install Google Analytics.

To learn more, call me at 847.657.6011 or email: info@nmmarketingbiz.com